ABC - The Oscars (2008)
Project Overview
The online advertising campaign for the 2008 Academy Awards featured live streaming video from the pre-show "red carpet". During the broadcast, the ad banners changed over to be live RSS feeds that announced the current winners list. The oveall campaign was a "huge hit" and drove traffic to the newly created Oscar site.
Credits
- Role:
- Art Direction, Flash Development, Production
- Client:
- ABC
- Agency:
- True North Inc.