Built rich media advertising for the July 2005 theatrical release of Dark Water. A ghostly thriller starring Jennifer Connelly, John C. Reilly, Tim Roth. A special expandable ad was featured on the Yahoo! homepage during the week of the films' release.
Dahlia (Jennifer Connelly) and her daughter Cecelia move into a rundown apartment building on New York's Roosevelt Island. The apartment, though near an excellent school for her daughter, is all she can afford. From the time she arrives, there are mysterious occurrences and there is a constant drip from the ceiling in her daughter's bedroom. There are also the noises coming from the vacant apartment directly above hers.